The results might surprise you. A recent Eloqua study evaluated e-mail response rates by industry. Industrial manufacturing logged an average click-through rate of 6.1% — almost three times higher than the all-industry average and by far the highest of 21 surveyed industries.
Results for the other vertical markets we track were as follows:
Health Care: 3.0%
Asset Management: 2.5%
Professional Services: 2.2%
High-Tech Manufacturing: 2.1%
Medical Devices: 0.7%
The average click-through rate represents the total number of people that clicked on a link in the e-mail divided by the total number of delivered e-mails. Tiziani Whitmyre’s revenue generation process has demonstrated that B2B clients can generate a 4% or higher click-through rate with a relevant, personalized content offer, engaging e-mailer design, and an effective e-mail campaign management solution.