We’ve just released our management brief on the five earthshaking trends we believe will impact B2B marketers in 2011-2012. Most important are the changing role of the CMO and the need to wring out greater marketing efficiency with existing resources. The transition of information flow from search to discovery also is covered.
Rick joined Tiziani Whitmyre from Invensys plc where he was vice president, communications & e-commerce for the corporation’s Software Systems Division. His responsibilities included marketing communications and branding, employee communications, e-commerce, and public affairs for the division’s businesses (Foxboro, Wonderware, Baan, APV Systems, Simulation Sciences, and Triconex). Prior to joining Invensys, Rick was director, communications, for Lukens Inc., a NYSE-listed specialty steel producer. He also held senior positions at United Technologies Corporation (UTC) – serving as director of communications at Pratt & Whitney, senior director of communications at Carrier Corporation, and director of media relations at UTC’s corporate headquarters.
Rick holds a bachelor’s degree in journalism from the University of Colorado. He has served as chairman of the National Association of Manufacturers’ Communications Advisory Council and has been recognized with the ProComm award from the Business Marketing Association, Gold and Silver Quill awards from the International Association of Business Communicators, and Best Industry Annual Report awards from Financial World and the National Association of Investment Clubs.