A recent study by Business.com found that about 75% of B2B companies maintained profiles on both Facebook and Twitter, the highest percentages reported for any social media sites. The survey also reported that Webinars, podcasts, user ratings and reviews, and corporate profiles were the most popular social media resources used by professionals to gain information.
Tiziani Whitmyre’s B2B clients also have had success using LinkedIn profiles and groups to build brand awareness and peer-to-peer validation. These companies are creating social media teams comprised of thought leaders that post high-value content to their LinkedIn networks as well as to followers on Twitter. It’s clear that social media is here to stay as a brand building resource, and B2B companies should develop plans that integrate these channels with their marketing programs.
For your reference, Website Magazine’s top 10 list of most-visited social media resources for the fourth quarter of 2009 were as follows: