B2B marketing trends for 2010

We’ve pulled out our crystal ball and predicted the new trends that will drive B2B marketers in 2010. Entitled “B2B Trends 2010: Marketing Strategies for a Recovering Economy” the paper outlines new opportunities for marketers that will improve both brand building and demand generation. These include:

  • Inbound marketing
  • Social media
  • Lead nurturing and scoring
  • Marketing scorecards
  • Budgeting for results

During the coming year, we believe resourceful B2B marketers will embrace these trends in greater numbers as the recovering economy places a new emphasis on growth.

To download the paper, click here.