We’ve pulled out our crystal ball and predicted the new trends that will drive B2B marketers in 2010. Entitled “B2B Trends 2010: Marketing Strategies for a Recovering Economy” the paper outlines new opportunities for marketers that will improve both brand building and demand generation. These include:
- Inbound marketing
- Social media
- Lead nurturing and scoring
- Marketing scorecards
- Budgeting for results
During the coming year, we believe resourceful B2B marketers will embrace these trends in greater numbers as the recovering economy places a new emphasis on growth.
To download the paper, click here.